This month marks TOMS’ 10-year anniversary. Since its launch in 2006, TOMS has donated over 60 million pairs of shoes to children in need, across 70 countries.

To celebrate, TOMS is hosting One Day Without Shoes on May 10th. This annual initiative works to raise awareness about the millions of children around the world who live without proper footwear, exposing them to injury, infection and debilitating diseases.

TOMS will donate a pair of new shoes to children in need (up to 100,000 pairs) for every barefoot photo posted on Instagram on Tuesday May 10 that tag #WithoutShoes. Last year, Gigi Hadid, Charlize Theron, LeAnn Rimes and Lance Bass went #WithoutShoes – and so can you. It’s totally easy to support, so get your feet ready for the camera and post away!