In a bold and creative move, United Way has partnered with the Pantone Color Institute to give difficult issues of inequity a bright new colour that is, frankly, #Unignorable. 

The official launch for this partnership will kick off with a public immersive art installation at Nuit Blanche. If you’re wandering around Nathan Phillips Square on September 29 between 7 p.m. and 7 a.m., head to the big orange box. The installation hopes to shed some light on feelings of isolation and helplessness with which millions of Canadians live. The United Way box will also introduce the public to ways they can get involved in their community to help Unignorable local issues.

Beyond the bright colour, award-winning illustrator Malika Favre, whose bold pieces have appeared on the cover of The New Yorker and within campaigns for Vogue, BAFTA and Sephora, designed a series of illustrations that share the causes dear to United Way’s heart. (Kudos to Toronto’s TAXI agency for the hard work invested in this amazing operation.)

United Way’s new campaign allows us to give a little more thought to these subjects while contributing to a solution. With real-estate prices through the roof, and apartment rent rates at an all-time high, it’s crucial these issues are examined if we want a healthy city where everyone gets the care and support they deserve. To ignore them is an injustice.