Earlier this week, we were busy recounting the glory that has been summer 2011 and wishing it would never end. Today, we’re longing for cooler nights and fallen leaves. The reason? Ralph Lauren’s newest brand, Denim & Supply.

All it took was the trailer: good-looking 20-somethings from New York discussing style, personal expression and living downtown from within the Denim & Supply warehouse. “It is very, very laid-back. The saying is, ‘whatever doesn’t get done today can get done tomorrow’” they tell us. It was a fantasy we could instantly get into. 

Navajo prints, utility jackets, chunky sweaters, distressed denim and oh-so-much flannel make up the Fall/Winter 2011 line, with prices ranging from $35 to $325. We can’t wait to start stocking up!

Check out the trailer and shop Denim & Supply here.

~ Caitlyn Holroyd