In mid-January, Coca-Cola unveiled a new worldwide campaign: #TasteTheFeeling. The creative is retro, fun, nostalgic, and sexy, but the best part is that it’s global, meaning the look and feel of advertising is the same in Toronto as it is for our friends in Rio De Janeiro, Prague, Mumbai, Berlin, Cape Town and Sydney. “Taste the Feeling will feature universal storytelling with the product at the heart to reflect both the functional and emotional aspects of the Coca-Cola experience,” says Chief Marketing Officer Marcos de Quinto.
Parties around the world celebrated the iconic beverage, both in taste and style. We were lucky to attend the Toronto bash in The Distillery District, and it was a total blast. From retro-styled models on roller skates delivering up old school Coke bottles with striped straws, to a Marilyn Monroe lookalike with Coke can rollers in her hair, it was a party straight outta the 1950s: when the Coca-Cola brand was synonymous with drive-in diners and jukebox fun.
We sipped and smiled, sucked in some helium (there was a special bar for that), snuggled the stage to watch Sam Roberts rock out, and got comfy in a low-riding red convertible.
If the feeling of the night had to be described in one word, it would surely be FUN.
Check out the full image gallery of Coca-Cola’s #TasteTheFeeling global campaign. And watch the video below.
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