H&M is channeling the romance of the city of lights in a new designer lingerie line to be released December 5th, Sonia Rykiel pour H&M. After seeing how fantastic H&M’s Jimmy Choo collection was, we can’t wait to see the new line, which will be in H&M locations worldwide on December 5th.

The Sonia Rykiel pour H&M collection was launched last night in Paris’ Grand Palais, and the party can only be described with one word: decadent. Guests walked through an enchanted forest before being seated under a miniature Eiffel Tower all lit up with Christmas lights, where a parade with marching geese and baton twirlers opened the show, collections were displayed on floats, and models swung from chandeliers.

Celebrities at the show included Kate Bosworth and Jean Paul Gauthier, who commented, “I love Sonia Rykiel, and I love the association with H&M. Sonia Rykiel is like a revolution in fashion. She makes sexy clothes, but ones that are very modern, cool and feminine. She’s super-clever and super-
talented and I have big, big admiration for her.”

If it’s good enough for JPG, it’s good enough for us! We’re so excited for this affordable new designer collection just in time for Christmas. If you’ve been good, maybe you’ll find a Sonia Rykiel cream-coloured bra and panties set with garters under the tree!