This fall, H&M will launch the arrival of its new line of products. We are so excited to see what H&M has in store! The new collection features a full range of makeup as well as haircare, body care and beauty tools. The products will be available in over 900 stores worldwide.

H&M believes that makeup is now more important than ever to express personal style, be it natural, class or fashion-forward. There will be new, dedicated beauty areas in the stores to help customers experiment with trends and develop a look that’s all their own.

“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive and creative, and to have fun with colors”, says Sara Wallander, concept designer at H&M Beauty.

The launch will feature over 700 beautifully packaged makeup products. The range, which will replace existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a Conscious range of Ecocert-approved sustainable products.