Need a new dress for that really important work party next week? On the lookout for a new Valentine’s Day frock? Or maybe you don’t have a particular event in mind but you just really like a nice dress for a nice price? S’all good, ladies, the Doll Factory by Damzels has got you covered.

The Toronto store’s huge annual sale starts today, where you’ll receive 30 per cent off all merchandise—including the shop’s namesake brand, Damzels in This Dress. The Doll Factory is located at 1122 Queen St. E. (between Pape and Jones), and its store hours are 11am to 6pm. Tomorrow they’re offering 40 per cent off, and Thursday through Sunday they’re offering 50 per cent off (plus on Thursday, they’re extending their store hours to 8pm)! Yes, you read that right: the prices get lower as the sale goes on. What to do, though? Go on an earlier day for a better selection, or go on a later day for a better price? Either way, we bet you’ll find something fantastic. WE LOVE DEALS!

So say yes to the dress, amirite?!