Sounds crazy because it kinda is! From Sept 3- Sept 7, a massive Pepsi bottle is going to take over a parking lot at Richmond and John Street. (229 Richmond Street West) This five-day pop up during TIFF will feature nightly concerts with some of Canada’s top emerging talent. OF COURSE WE WANT TO SEND YOU!

Here’s the hot lineup:

Wednesday, Sept 3: Dwayne Gretzky and The Meligrove Band

Thursday, Sept 4: Born Ruffians and Hollerado

Friday, Sept 5: USS and The Elwins

Saturday, Sept 6: Nick Cannon to host concert featuring 4Count and Kreesha Turner

Sunday, Sept 7: Virgina to Vegas and Crystalyne

Enter to win two tickets to the September 6th show by tweeting “Spin the bottle @Shedoesthecity, I want to party in the giant #PepsiPopUp!” 

Beyond nightly concerts, the #PepsiPopUp will be open to the public daily starting at 11am. Swing by for a refreshing ice cold Pepsi,  test out the Drum Machine (why not?) and be sure to scoop up some sweet Pepsi swag.

See you on the dance floor, inside the Pepsi bottle. Fizzy-fun times!