Love cool marketing? Or maybe you just want to escape from your cubicle for a little while? Either way, Perrier’s new Secret Place campaign, celebrating the brand’s 150 year anniversary, is like a sexy Choose Your Own Adventure that will have you enchanted in no time.
Basically, the website (which is really more of a cool online game) puts you in the shoes of various people at a secret party in Paris. You follow their adventures through the night, changing characters as you choose—there are 60 in total—and living out each of their fantasies. The ultimate goal is to find the five clues hidden in the rooms of the party, which will lead you to a special bottle of Perrier. Finding the bottle enters you into a draw to win an exclusive invitation to a super amazing party in either Rio, Ibiza, Saint Tropez, Miami, or Sydney.
The site is really unique, combining brand entertainment and gaming into one really cool user experience. From the music, to the characters, to the way the footage is filmed, you really do feel transported to another world—one that’s entirely secret, and entirely your own.