Personal branding. Like, WTF? This was something that no one had really heard of two years ago, and now it’s an important part of building a career. They teach it in university, right after they force you to sign up for a Twitter account (none of this is a joke, if someone thought this was a joke.) If you work in media or marketing, you’re already familiar with the importance of a personal brand, but it often surprises those in other industries just how much it can contribute to success.

While this kind of brand building is intuitive to some, to most of us it’s a bit mystifying. Enter Dee Dee Taylor Eustace. Aside from having a name that would make any Southern Belle proud, Taylor Eustace is an architect and interior designer who was a frequent guest on Oprah. She owns her own full-service architecture firm, hosted her own show on HGTV, Love By Design, was a columnist for the Globe and Mail, and contributed to Style at Home. So yes, we would call her personal brand successful.

The evening will begin with cocktails and hors d’oeuvres, where women can connect and network. Then, Taylor Eustace will speak about the importance of personal brand and how you can build yours to advance your career. This is one of the many tools that are crucial in the modern jobscape, and you’ll be amazed how much it can help you stand out. They’re also running a contest to win tickets to the event. Enter here!

Young Women of Influence presents Brand New You with Dee Dee Taylor Eustace

Wednesday, Dec. 12. 6pm-8pm
One King West, 1 King St. W.
$45. Register here.

~ Haley Cullingham