What is the number one thing you get when you browse the beauty section at Shoppers? What new product are you dying to try? Shoppers Drug Mart’s 4th annual 30 Days of Beauty event kicked off on Saturday and is the best time to stock up on your favourites, test out some new beauty brands and try out a new look. From exciting 1-day only offers to instructional “How-To’s” that feature 30 Fabulous Looks (in-store and online) and behind the scenes videos available on YouTube, there is a ton of inspiration and the savings are BIG. GIRL, DO NOT MISS THIS!

When frequenting your local Shoppers Drug Mart, where would we most likely find you hovering in a beauty daze? Without a doubt, my first stop is the skincare aisle, testing out the latest offering from Vichy or Lancôme, the best brands for sensitive skin. As for makeup, I’ve been embracing a more natural look, but with dramatic eyes. My go-to for doll-like lashes is Benefit’s “They’re Real” Mascara. For strong definition and smoky eyes, I like Rimmel London’s Exaggerate Waterproof Eye Definer in Starlit Black. Each season I like to update my beauty drawer with one new product: this fall, I’m going to attempt these badass metallic eyes from Donna Karan’s FW14 show. For a pop of colour, I’m going to find a glittery shadow like this sparkling electric blue.  Which fall beauty trend are you most excited for?

30 Days of Beauty is running until September 14, beyond the daily offerings and in-store demos, book a 5-minute makeover in-store and ask for a favourite 30 Days of Beauty look. Visit the 30 Days of Beauty website daily to check out the amazing tips, videos and updates!

From August 23-August 29, when you spend $75 or more on Cosmetics, Skin Care or Fragrance, you will receive a Cosmetic Pouch, filled with over 25 beauty and fragrance samples for FREE! TAKE ADVANTAGE! And have fun 🙂

Although this post has been generously sponsored by Shoppers Drug Mart, the opinions and language are all my own, and in no way do they reflect Shoppers Drug Mart.