I was at a bar a few weekends ago with a group of people that, for the most part, I didn’t know very well. I was chatting with a guy I’d only met once before and made a joke about how I’d doomed myself to a life of no money by choosing a career in journalism.

“That’s why you should find a guy with a steady salary,” he said. I looked at him quizzically. Was he hitting on me or was he sexist? Maybe both? Regardless, I wasn’t into it. I mumbled something about being able to take care of myself and turned to talk to someone else.

It bugged me for some days after, but eventually I let the anger go—who knows when I’d see that guy next, and if he’d even remember his offhand comment. But I was reminded of our conversation when I heard that the sneaker brand Skechers had released a new shoe line for teenage girls called—wait for it—Daddy’$ Money.

Once the initial shock that something like this not only exists today but was actually invented today and geared towards humans that like, have brains today wore off a little, I got angry. I am angry. And this time it’s not going away so easy.

This shoe line is called Daddy’$ Money, which seems to be trying to relate to young women because teenage girls have so much fun going shopping at the mall with daddy’s credit cardz!!!~*~*~*~* But like, what year is it? Is this a joke? This has to be a joke.

The shoes come in zany (read: ugly) prints and feature a “secret” two-inch heel, because we should totally add height to the list of things that young girls need to be insecure about! There’s a short ad for the shoe line that perhaps most notably features a young girl fanning out a stack of bills (because she’s on the loose with her Daddy’$ $$$$$$, get it???), and the shoes themselves have really fucking terrible names that all start with “Gimme” (!!!) like “Gimme Mucho Dinero” and “Gimme Kisses.” Yes, let’s encourage our daughters to demand things! Also, and this is worth mentioning for the fact that it’s annoying just as much as it’s fucked up, every time you click on something on the Daddy’$ Money website, it makes a “cha-ching!” sound. Oh, and the line’s Twitter bio tells you to “get spoiled with Daddy’$ Money.”

I don’t even feel like I need to say it, but maybe I need to say it? I’m going to say it: The Daddy’$ Money line sends a terrible message to young girls. It tells them that spending someone else’s money is tOtAlLy FuN, and that there’s no value in earning things for themselves (or fuck, in even just saying “please”).

“The whole aspect of self-worth is off in this because you want to motivate children, especially in this day and age, to do for themselves, to be independent, to get things for themselves, to earn [money] one day,” psychotherapist and parenting coach Tammy Gold told ABC News. “All of this is saying the opposite.”

More than that, the shoe campaign is also offensive to the mothers of the world, who are often the breadwinners of their families. Telling girls that they can spend “Daddy’$ money” encourages them to grow up and live out the misogynistic ideals that say men should make more money than women; as if women can’t provide for their children.

In a statement to ABC News, Skechers said that “the Daddy’s Money name and the collection’s advertising are designed to be fun and lighthearted.”

Fun and lighthearted, eh? Try sexist and, as Fashionista.com put it, “yucky.” That’s right, Skechers: your shoes are yucky. But you know what? The fact that the designs are obnoxious doesn’t bother me. If one day I have a daughter and she wants (asks nicely for!) a pair of ugly runners, that’s fine with me. I can rest easy knowing I’ll be able to buy them for her myself.