By Becca Shrimpton

Scent can be such a major memory trigger. Think about all the fragrances you used to wear, if you smell them now they totally bring you right back to that moment in time when you originally wore them. I could come up with about three solid examples right now, but I already see a distinct pattern between roller/lipgloss combos and boyfriends, and I don’t need to go there. Memory evoking fragrance is exactly what Christina Burgess, owner of Augustina Boutique in Toronto, had in mind when she created a trio of Private Label Eau De Parfums with Perfumer Susanne Lang. These scents have been around for a while now, but due to their narrow distribution they’re almost like a very well kept secret in this city. Each of the three scents are named after a street in Toronto, and designed with the memories of CB’s experiences growing up on the streets in mind. These sensory accounts translated to beautiful bottles of Roxborough, Avondale, and Woodlawn. Roxborough is described as the muskiest of the three, sophisticated with rich, spicy notes; sultry and confident like the vibrant street of grand maple trees. Avondale is the most popular scent, fresh and floral including notes of neroli, bergamot, jasmine, and lilac, reminiscent of the winding roads and ivy-covered walls of this urban oasis. And lastly, Woodlawn is a crisp green fragrance with woodsy notes that induce recollections of early summer garden parties. Customers are actually known to mix Avondale and Woodlawn to create a new fragrance altogether. Whatever your preference, there’s a scent here for you to create sweet little memories all your own. To get your hands on a bottle, visit Augustina Boutique in the Yorkville neighbourhood.

http://www.augustinaboutiques.com/index.php/toronto_store