By Caitlyn Holroyd

Capitalizing on the success of international Calvin Klein concept boutiques, the brand decided to launch the concept (where else) in Yorkville, and did so with one swanky affair to open the store—complete with champagne, expensive chocolates, and half-naked models to make you feel guilty for making more than one trip to the snack table.

Like its name says, the concept boutique will offer new underwear lines not found in other CK Underwear stores. Debuting at the opening was the new Perfectly Fit Evolution line, which offers a line-free edge for ultimate comfort and sleeker look, featuring three styles perfect for your everyday bra wardrobe: the T-shirt bra, Push-up and Push-up with lace for extra support. For men eager to spice up their simple neutral underwear collection, the new boutique offers bright pinks, greens and even a daring leopard print.

One of the more underrated aspects of the boutique—and CK Underwear stores in general—is that it offers an extensive collection of both women’s and men’s undergarments. Imagine a harmonious shopping experience with your significant other, one in which he isn’t walking around the store with his head bowed in shame or opting to wait out front while you do your thing. You could even coordinate your undies if you feel so inclined.

Check out the new concept boutique at 110 Bloor St. W.