ZUNE ARTS

Why we like: Ever wonder why television stations like Much Music and MTV play more reality shows and movies than actual music? I’ve got a theory, and although I may be entirely off kilter, I’m willing to share my thoughts and take the risk. Music videos, as we know, are commercials for both the artist and the in-your-face products within it. This formula was indeed a luminous initiative years ago when the Einstein of Music Videos invented the concept, but aside from a few modern innovators, the scheme has gone unchanged.  Each time I see Rhianna with her Blackberry, 50 Cent ridin’ in an XYZ Class Mercedez or Ashlee Simpson in a fresh pair of Converse kicks – I’m slitting my wrists waiting for a change. Thankfully Lily Allen joined forced with Fafi for her Oh My God video, and So Me created award-winning music videos for Kanye West, Justice and DJ Medhi – but these decadent explorations are few and far between. Zune Arts is on my wavelength – let’s all support the cause and their campaign! 

What you’ll find there: Zune Arts is a platform for under the radar, yet extremely talented artists from around the world to create short music videos for buzz-worthy indie bands from the electro/ alternative scene. Zune Arts is setting the standard for how music videos should be done, if commercialism wasn’t the driving force of our society. Rather than blatant product placement, these music videos bring support to other streams of art as they coincide in one complete vision. Be sure to check out the Chromeo, Lily Allen and Santogold videos. to name a few. 

Where in the world:  Owned my Microsoft, Zune Arts is from the U.S.A, but artists are from all over the world sharing their ideas and building upon the foundation of the space. 

In a nutshell: A place to get inspired, and watch the artistic interpretation of your favorite upcoming dj, band or songstress’s music video. So stop watching re-runs of Tila Tequila and check Zune Arts out – it doesn’t disappoint!

http://www.zune-arts.com/