Last week, Canadians welcomed e-commerce site Everlane with open hearts and open wallets. The San Francisco-based company started a crowdfunding campaign to spark Canadians’ interest in the site, and ended up raising over $100,000—so we think it’s safe to say the interest is pretty high.
Everlane took to Dundas West’s Milk Glass Co. for a pop-up called “Not A Shop,” which showed off everything that Everlane stands for. The idea behind the company is to remove the middleman and offer savings to the customer. Keeping with a range of minimalist clothing from basic T-shirts to cashmere sweaters to silk blouses, Everlane ensures that items are tested for wearability and monitors its factories. Well-designed clothes and sweet prices? Sign us up!
Intrigued by Everlane’s concept, we headed to the launch party last Thursday night, where we found many people clutching bottles of Canadian (how fitting!) and checking out Everlane’s pieces. We’ll be honest when we say this is one of the best launches we’ve ever attended, so kudos to you, Everlane. A stylish set came out for the party, and obviously our resident photographer, Becca Lemire, was there to capture the event from start to finish.
Everlane will be officially launching for Canadians the first week of April, which is good news for all of us.
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