Red Urban Advertising

All it took to get Christina Remenyi's gorgeous lingerie line, Fortnight, off the ground was a little CPR. Super Sexy CPR, that is. The Toronto designer, who studied in the city then travelled Europe honing her craft, wanted to make a line of lingerie that was as practical as it was beautiful. Handmade in Canada, the pieces are to die for, and when it came time to promote the line, her ad company, Red Urban, took that literally. Together they created Super Sexy CPR, a gorgeously shot video where Fortnight-clad models give us a rundown on the basics of CPR (you'll be surprised how much you don't remember.) The video took off-like, really took off. When we sat down with Remenyi, 4 million people had viewed the video. "It took me a little bit to even comprehend what 4 million meant," she says. "It's just insane. It was at a million overnight." read more...